SOCIAL MEDIA PROJECT
CLIENT: CITY OF MANASSAS
PUBLIC RELATIONS | SOCIAL MEDIA MANAGEMENT
Client, City of Manassas hired our team to assist in publicizing the city's economic program and launch of its 'Move to Manassas' campaign - including the launch of its website and social media content and advertising surrounding it. We created a brand strategy including a cohesive plan inclusive of its specific colors, fonts, news, and professional photos to highlight the city.
The custom headline posts are for updates – for example: economic reports newly released, newsletters, featured businesses etc. Photos on the main page and in-feed are now eye-catching, colorful, high-resolution, and most importantly, tell a story of the community etc. Note: content from sister pages was shared, i.e. One Love Manassas shared a fantastic video that really showed the city’s culture and history.
Our team relaunched its current page and transformed it to a business page platform, where the client can now utilize Instagram stories for links to newsletters/updates/events etc. to pass traffic back to your website. Custom example posts we have developed that have been posted and/or highlighted through three subjects, below...
MOVE TO MANASSAS WEBSITE LAUNCH + CAMPAIGN
