BRANDING PROJECT
CLIENT: UMAYA
BRANDING | PUBLIC RELATIONS | ADVERTISING | SPECIAL EVENTS
Current restaurant client, the mastermind behind Asia DC, among other local favorites tasked our team to assist building a brand from scratch. With plans to open an authentic Izakaya beer garden in the middle of Washington, DC, he requested that we be an integral part of branding a fresh new brand that still paid homage to time honored Japanese culture.
We worked diligently on logo design, met with their architectural and interior design teams to integrate their advertising initiatives with their decor, and set a full brand strategy set to launch almost a year before the restaurant even opened its doors.
From advertising to press kits and traditional public relations, Umaya was born.
BRANDING
Logo
Design
Brand Guide +
Press Kit
ADVERTISING
Advertising campaigns were created to run both digitally and via print, beginning with pre-opening placement. Our team began telling the story of Umaya, then highlighting upcoming events, exclusive promotions, and its gourmet menu.
We first aligned with traditional cuisine and then set the venue apart with
out-of-the-box modern campaigns
DC Modern Luxury | Eater DC | Washington Life
Institution | NBC | Instructor
Institution | Workshop Name | Instructor
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PUBLIC RELATIONS
Umaya's food may be traditional, but its PR campaign was anything but.
From magazine profiles to on-air features we cover the city with news of the DC's latest culinary delight.
FEATURED IN
DC MODERN LUXURY
WASHINGTON LIFE
NBC4
FOX5
EATER DC
THE WASHINGTON POST
HANGRY DISTRICT
WASHINGTON CITY PAPER
DCIST
WASHINGTON BUSINESS JOURNAL
and more
Additional services included custom photography, special events [media previews, official grand opening, and more. For more information, please contact us.
