You can have the best company, brand, or service in the world, but if no one knows you exist, success is nearly impossible. That’s why some of the most succe...

A media alert is structured more like an invitation or notice.  It gives the facts, listed clearly, without interpretation or introduction. This of this as a...

Make sure the information is newsworthy. Not only do you want to make sure the story has an angle, your headline should tell the “catchy” story in one quick ...