A media alert is structured more like an invitation or notice.  It gives the facts, listed clearly, without interpretation or introduction. This of this as a duplicate of a scrolling info bar along the bottom of your favorite news channel. It tells busy readers, namely members of the media, who need to make quick decisions, the basics [who, what, where, when, why). When writing a media alert, keep this in mind: it is a basic, and ideally simple, assignment memo. Be conservati